“The essence of strategy is choosing what not to do.” – Michael E. Porter

“Strategy is not the consequence of planning, but the opposite: its starting point.” – Henry Mintzberg

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos

“Building a visionary company requires one percent vision and 99 percent alignment.” – Jim Collins & Jerry Porras

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” – Sun Tzu

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford

“Never interrupt your enemy when he is making a mistake.” – Napoléon Bonaparte