“A brand for a company is like a reputation for a person.” – Jeff Bezos
“What’s dangerous is not to evolve, not to invent, not to improve the customer experience.” – Jeff Bezos
“It’s not an experiment if you know it’s going to work.” – Jeff Bezos
“If you double the number of experiments you do per year you’re going to double your inventiveness.” – Jeff Bezos
“I believe you have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos
“One of the only ways to get out of a tight box is to invent your way out.” – Jeff Bezos
“All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.” – Jeff Bezos
