“You have to have a 100% belief in your core reason for being.” – Howard Schultz
“I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.” – Howard Schultz
“Believe in your dreams and dream big. And then after you’ve done that, dream bigger.” – Howard Schultz
“Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.” – Howard Schultz
“It was not the calling of coffee, but the calling to try to build a company that my father never got a chance to work for.” – Howard Schultz
“In times of adversity and change, we really discover who we are and what we’re made of.” – Howard Schultz
“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz
“Dream more than others think practical. Expect more than others think possible. Care more than others think wise.” – Howard Schultz
“In anything we do, any endeavour, it’s not what you do; it’s why you do it.” – Howard Schultz
“The most powerful and enduring brands are built from the heart.” – Howard Schultz
“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz
“One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.” – Howard Schultz
