Marketing Tips

In any business, competition is a buzzword. Conventional wisdom says that to beat your competitors, you need to one-up them....

1# Nowadays Less is More Steve Jobs was the quintessential communicator and entrepreneur. He firmly believed that for a product...

Do not chase Money… Chase need. This is the basic foundation block to qualify your business as a successful business....

While reading “Good to Great” by Jim Collins, I come across one of the most remarkable concepts in the business...

It’s better to be first in the mind than it is to be first in the marketplace. The world’s first...

Product or Perception! Which comes first? Don’t you think that your mind does shopping much before you get the product...