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Marketing Tips
Michael E. Porter, a professor at Harvard Business School, introduced the Five Forces framework in his seminal book “Competitive Strategy” in 1979. This model has become a fundamental tool for…
By Vinod Singh
· 11 min read
Business Tips
In today’s digital age, platform business models have revolutionized how businesses operate and how consumers engage with products and services. Unlike traditional business models, platform businesses create value by facilitating…
By Vinod Singh
· 11 min read
Leadership
Disruptive business strategies are innovative approaches that challenge the status quo of the industry and introduce new products, services, or business models that change the way things are done. Here…
By Vinod Singh
· 7 min read
Marketing Tips
Have you heard about creative imitation? The term was coined by Theodore Levitt of the Harvard Business School. Creative imitation is clearly a contradiction in terms. What is creative must…
By Vinod Singh
· 6 min read
Marketing Tips
In any business, competition is a buzzword. Conventional wisdom says that to beat your competitors, you need to one-up them. If they have four features, you need five. If they’re…
By Vinod Singh
· 5 min read
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