Table of Contents
One powerful idea gives a Eureka moment to us. We think that this idea is an outstanding one and can provide fortune! Then again after several weeks or months, one more idea comes to your mind, and again you have a similar feeling. But during this period nothing has changed in your life, you are still doing all those things, which you were doing earlier. So, what happens to your outstanding or powerful ideas. This is a very common phenomenon among people, that most of them can have those ideas but their execution power is NIL.
Any idea weak or strong will result in Zero Value unless it got executed. Execution is the only king, not the idea. Many a time we lost much of our life period in the reach of a good idea to start a business. What happens, we lose years not months, to get ideas, and then also without execution, we remain at the same spot financially. If you read newspapers or magazines, you will find few stories of new entrepreneurs implementing unique ideas. More than 90 % business fails in first five years from inception. One of the main reasons is the poor execution of that idea.
Another aspect is also very insightful if we want to improve an existing product, service. With this logic also we can create a fortune. The good part here is we can gather most of the required information for smooth execution.
Connection of Idea & Execution to Create Fortune!
An idea trapped in your brain is like a supercar trapped in the garage with a dead battery. It accomplishes nothing and its purpose is untapped. Execution is making an idea real and giving the battery a charge. Execution is taking that speedster out of the garage and slamming the accelerator to the floor, with the wind giving you a temporary face-lift. It is getting that idea out of your mind onto the roads of possibility. Many entrepreneurs struggle to differentiate between idea and execution. They think ideas are worth millions, when success is never about the idea but about the execution.
Worth = (Idea X Execution), One weak idea, with great execution is worth ₹ 1,000,000, but at the same time, one great idea without execution is worth Zero.
Ideas are nothing but a chemical reaction in your brain. It’s an event that requires little effort. An idea is an event, the execution is the process. We all events in our life but we do not want to go through the process. Successful entrepreneurs don’t start in flashes of brilliance; no, they take that flash of an idea (the event) and transform it into massive execution (the process). Execution is the main differentiator separating winners and losers from their ideas. If you want to retire 30 years early, you need a dominant, relentless king i.e. execution.
Each Business is Unique!
As a human being, each business is unique. Business ideas may be of the same type but due to execution strategy, each business is unique. You can see two identical product shops, but the financial condition will be different and unique for each. One may be making a profit and the other might be making a loss.
There might be several reasons for that, maybe the first shop owner doesn’t have debt on his business, so need not pay the EMIs and the other one have debt thus EMIs. Or the first one is having his own shop in that posh region, but another one is doing business on rental property. DNA of each business is unique with respect to financial aspects, the team who is managing that business & its psychology.
I shall share with you one more example, assume there are two showrooms for shoes, close to each other. Whenever you pass from that area, you see that one is always having customers and another one is hardly having customers. Here reason can be like the owner of first is highly focused on the customer and taking good care of the customer and then in return customers are also taking good care of him. On another side, the owner is least bothered about the customer, because he is not at all interested in this business but his father asked him to do so.
You can see some real examples all around if there is one outlet running successfully, other people try to open a similar outlet in the nearby area. Who is the winner between them? It’s decided by their execution strategy not from ideas as both are having similar products.
Great advice from MJ DeMarco to get the Funding!
When it comes to your ideas, your plans, and your business, you NEVER know what works until you put it out to the world. A common question asked by people is “How can I find investors for my idea?” It doesn’t matter if the idea is an invention or a great new website or great service, the answer is never what these people want to hear.
If you want investors, get out and execute. Create a prototype. Create a brand. And create a track record that others can see or touch. Dive into the process. When you have a physical manifestation of an idea, investors will open their wallets. Heck, be good enough and they will be fighting to give you money.
You see, when you have nothing except 120 pages of text, charts, and graphs, that shows organizational skills, not execution. Angels to private equity never invest in business plans—they invest in people with track records of execution. That is your best business plan! So if you really want to get funding for your business, get out and make your idea tangible. Give investors something they can see, touch, and feel. Give investors a glimpse of your execution, because that is what creates an outstanding impact in the journey to achieve your goals.
“Having the world’s best idea will do you no good unless you act on it. People who want milk shouldn’t sit on a stool in the middle of the field in hopes that a cow will back up to them.” ~ Curtis Grant
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